Amanda Neylon, Diabetes UK digital media manager, said it hoped its video, which shows a group of teenagers teasing a young girl about her condition, will have a good saturation among young people.
This is the second time Diabetes UK has used viral videos, although this is the first time one is aimed at those without the condition as well as those with diabetes.
“We had a good response last time and a lot of comments from people wanting us to make clear about the distinctions between Type 1 and 2.
“The anti-bullying viral video is a different way of letting young people know more about Type 1 diabetes and helping them understand that other young people with the condition should not be singled out or victimised,” she said.
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